Effective Date: November 1, 2025

Notorious Fitness (“we,” “us,” or “our”) operates the Notorious.Fit website (the “Site”), which provides online fitness coaching, workout plans, and/or fitness apparel/products (the “Services”).

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from the Site.

1. Information We Collect

We collect personal information when you interact with our Site and Services. This information generally falls into two categories:

Category of Information	Examples of Data Collected	Purpose of Collection
Information You Provide Directly (When registering, purchasing, or contacting us)	Name, email address, phone number, mailing and billing address, payment information (processed by a third-party processor), username/password, and any correspondence.	To create and manage your account, process transactions/orders, fulfill Services, provide customer support, and send necessary communications (like order confirmations).
Fitness/Health Data (Specific to online coaching or personalized plans)	Goal setting, weight, height, body measurements, injury history, and fitness activity logs.	To provide personalized coaching, customized workout plans, and track your progress within the Services. (Note: This is sensitive data and requires higher protection.)
Automatic Data Collection (When you browse the Site)	IP address, device type, browser type, operating system, unique device identifiers, referral source, pages viewed, time spent on pages, and click behavior.	To analyze site usage, prevent fraud, improve the functionality of the Site, and understand customer preferences for marketing.

2. How We Use Your Information

We use the information we collect for the following primary purposes:

• Service Delivery: To operate, maintain, and provide all features of the Services, process your orders, and manage your user account.
• Personalization: To tailor and customize your workout plans, coaching advice, and product recommendations based on your stated fitness goals and historical activity.
• Communication: To send you technical notices, updates, security alerts, and support and administrative messages.
• Marketing (with Consent): To send you newsletters, promotional offers, and information about new products or services. You can opt-out of marketing communications at any time.
• Analytics and Improvement: To monitor and analyze trends, usage, and activities in connection with our Services, and to improve the Site’s design and functionality.

3. Sharing Your Personal Information

We do not sell your Personal Information. We share your information with third parties only to help us use your Personal Information, as described above:

• Service Providers: We use third-party companies and individuals to facilitate our Services, such as payment processors (e.g., Stripe, PayPal), shipping carriers (for apparel/products), and cloud hosting providers. These entities have access to your Personal Information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
• Analytics: We use Google Analytics to understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy.
• Legal Compliance: We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful requests for information we receive, or to otherwise protect our rights.¹

4. Data Security and Retention

• Security: We implement commercially reasonable measures to protect your Personal Information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the Internet or method of electronic storage is 100% secure.
• Retention: We retain your Personal Information for as long as your account is active or as needed to provide you with the Services, process transactions, comply with our legal obligations, resolve disputes, and enforce our agreements.

5. Your Rights and Choices

Depending on your location (e.g., in the EU, California, etc.), you may have certain rights regarding your Personal Information:

• Access: You can request access to the personal data we hold about you.
• Correction/Deletion: You can request that we correct or delete any inaccurate Personal Information.
• Opt-Out of Marketing: You can opt out of receiving marketing emails from us by following the unsubscribe link in those emails or by contacting us directly.
• Data Portability: You have the right to request a copy of your Personal Information in a structured, machine-readable format.

To exercise any of these rights, please contact us using the details provided below.

6. Children’s Privacy

Our Services are not intended for individuals under the age of 18. We do not knowingly collect Personal Information from children under this age. If a parent or guardian becomes aware that their child has provided us with Personal Information without their consent, they should contact us.

7. Changes to This Privacy Policy

We may update this Privacy Policy from time to time in order to reflect changes to our practices or for other operational, legal, or regulatory reasons. The most current version will always be posted on the Site and noted with the “Effective Date”.

8. Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us.